"Don't be dull, be dazzling!"
When I was little (about 11 years old), I fell for this infomercial on TV and begged my mom for a BeDazzler for Christmas, or my birthday, or whatever holiday was coming up.
I wanted that BeDazzler. I needed that BeDazzler. Think of all of the THINGS that could be DAZZLED!
I got it, and spent a few weeks bedazzling the shit out of everything in sight, thus effectively ruining all of my shirts, jeans, socks, and bags.
I eventually ran out of the "jewels" and forgot about the bedazzling fad, until....The BeDazzled Fiets!